This introductory section provides a comprehensive overview of fundraising, setting the foundation for successful campaigns across all gift levels, including major and mid-level donations. Participants will delve into the core principles and strategies essential to effective fundraising, understanding both the psychological motivations and practical considerations that influence donor behavior. By exploring a range of case studies and current trends, learners will be equipped to recognize opportunities and customize their approaches to meet the diverse needs of their organizations and engage potential donors effectively. This module is crucial for anyone aiming to build a strong base in the fundamentals of fundraising.